The company used these photographs in its brochures, postcards and magazine ads over the years — the Mexico riders came to see: colonial towns and baroque churches, volcanoes and crater lakes, the wild Pacific coast, Maya country and the Gulf lowlands, and the small moments of a loaded touring bike far from anywhere. 26 of the best, cleaned of their old ad text.
Valle de Bravo — a hill town of red-tiled roofs above its lake, sailboats belowA packhorse resting by a crater lake in the volcano countryA fully-loaded touring bike leaning on a winding-road sign, high in the pine forestAloe blooms with a country church beyondA carved wooden devil — Mexican folk artAn old organ cactus reaching into the blueA mountain town of tiled roofs cupped in green hillsWild trumpet flowers along the roadA burro under a lone tree, the sierra behindA weathered colonial facade and its wrought-iron windowThe baroque splendour of Santa Prisca church, TaxcoThe group poled across a river by boat — no bridge hereA coconut palm plantation on the coastal plainTwo bulls on the skylineA rider's long shadow on the empty roadA village fiesta — flags, church steps and a market belowFlamingos lifting off the Yucatán lagoonsPalapas and a lone palm on a white-sand beachThe morning line-up of loaded touring bikesThe great yellow convent of Izamal, the golden townA tree alive with carved spiritsTiny figures on the black ash of a volcanoAn Olmec colossal head, La Venta, TabascoA flooded forest of bare treesA clear river winding through the green mountainsA whitewashed village church dressed in papel picado